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Proraso have been doing things the same way since they were started by Ludovico Martelli in 1908, Florence. They create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home. Proraso is the real deal for a classic shave, practically unchanged since they were founded. Great scents, great style, great performance, and an affordable price have firmly established Proraso within the world of high quality shaving products.