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You will never find a company more invested in the aesthetic appeal and style of toothpaste than Marvis. Earl Franco Cella Di Rivara of Florence, Italy made 1958 the year he decided to elevate toothpaste to fashion by creating Marvis. Marvis became popular in the 70’s as particularly effective for combating the effects of smoking. Later they were purchased by the Martelli family. Marvis has a stylish, appealing design, a quirky selection of flavours, and is the mintiest toothpaste we have ever sunk our pearly whites into.